We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website.
Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports on your user behavior. These reports may include the following:
- Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
- Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
- Behavior Reports: Here we learn how you interact with our website. We can understand which path you travel on our site.
- Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message.
- Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.
Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. here you can read exactly where the Google data centers are located. Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation.
The retention period of the data is from 2 months to 50 months (sometimes freely selectable).
When the specified period has expired, the data will be deleted once a month.
Under European Union data protection law, you have the right to access, update, delete or restrict your data.
However, we only use Google Analytics if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the Order and the relevant Standard Contractual Clauses, among others here.
You can find the Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics here.